SoCal Office Technologies
  • Professional Services
  • Cypress, CA, USA
  • Full Time

SUMMARY:

Performs a range of functions and activities in support of company-wide sales, marketing, and public relations

initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Determines SoCal's brand and drives it through collaterals, online media and through our sales force

Determines the most effective way to reach potential clients and finds additional opportunities

Creates sales and marketing collaterals to include sell sheets, SoCal brochure, advertisements, etc.

Corporate Website

o Learns the CMS tool used for updating the website

o Continuously updates offerings and SoCal news; posts new tools for customers

Makes sure all products are current

Gathers information from internal portals and Xerox website to strengthen our site

Provides monthly updates

Looks for opportunities to expand the usefulness and value of website, i.e. blog, energy

calculator, SoCal on LinkedIn, on-line refer-a-friend program, instant messaging live support, etc.

o Lead Tracking

Monitors, tracks and forwards leads from Xerox and SoCal websites.

Disseminates leads to appropriate branch

Follows up to determine outcome / sales that resulted from leads

Determine Social Media criteria, content and outreach

o Sets up and administers accounts

o Monitors SoCal's presence and feedback

Sales Site Seller

o Gathers most important information from our sell sheets, our high volume leaders, Xerox's website,

internal web portals, industry reports, and etc.

o Compiles and regularly updates a strong, consistent site seller to support all of sales efforts and best

prepare sales force for the field

Assists with the creation of sales contests and quarterly promos; tracks and communicates progress and results

Email Campaign

o Assists with design and implementation of email campaigns

o Builds customer database from contact info gathered from website

o Sends out monthly communication to current clients and others who have requested it

o Creates a standard format to support a changing monthly message

Sales Marketing Administrator Page 2 of 2

Customer Satisfaction Surveys

o Sends out surveys to customers, gathers data, summarizes information

o Reviews Content for concerning comments; sends necessary information to branches for follow-up

o Follow up with customers willing to provide referrals; sends thank you cards and gifts for referrals

Provides support for various miscellaneous projects such as blitzes, customer appreciation events, etc.

o Includes support materials such as banners, invite templates, rep handouts, prizes, etc.

Administrative Support

o Maintains spreadsheets and reports

o Supports sales efforts of SoCal's largest account

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below

are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential functions.

EDUCATION / EXPERIENCE:

Bachelor's degree (B. A.) from four-year college or university with Marketing emphasis; or one to two years

related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical

procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure

manuals. Ability to effectively present information and respond to questions from groups of managers,

customers, and the general public.

MATHEMATICAL SKILLS:

Intermediate Skills: Ability to calculate figures and amounts such as discounts, interest, commissions,

proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and

geometry.

REASONING ABILITY:

High Skills: Ability to solve practical problems and deal with a variety of concrete variables in situations where

only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral,

diagram, or schedule form.

COMPUTER SKILLS:

Ability to use Microsoft Office programs, including Word, Excel, PowerPoint, Publisher and Outlook. Experience

with or ability to learn web design software. Advanced use of the Internet, including industry-specific sites,

social networking sites, survey sites, research, etc.

 

SoCal Office Technologies
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